Bisalloy Australia continues global expansion with defence focus
09 Sep 2020
As part of Bisalloy’s ongoing strategy to build representation in key defence markets, Bisalloy Steels have signed an exclusive distributor agreement with CRAS Solutions for distribution of all Bisalloy Products in the Turkey market.
CRAS Solutions is a wholly independent, privately held company focused on the distribution of specialised products, marketing, and consulting. Located in Istanbul, Turkey, CRAS Solutions provide a diverse range of products and consultancy services, with the organisation divided into four main segments: Industrials, Chemicals & Commodities, Life Sciences, and Resource & Energy.
In line with Bisalloy’s long term defence strategy, the agreement between Bisalloy and CRAS Solutions will see an initial focus on continuing to build Bisalloy’s Armour and Protection steel brand in the Turkey market. This will broaden to working with key defence end-users and major defence contractors, and will also examine opportunities for Bisalloy’s wider product portfolio in suitable end-use applications.
Umur Karakaya, CRAS Solutions Chairman & CEO said of the agreement “We are committed to helping our customers focus on their core business by creating unique, cutting-edge solutions. We manage complex supply chains by simplifying market access to the advanced range of customized products and consultancy services which enable us to develop strong, long-term relationships with our suppliers, and to provide a single-source solution for our customers. Companies in Turkey are looking for high-quality steel products, including products that Bisalloy Steels produce, so together, Bisalloy and CRAS Solutions can deliver the right solution to the customer.”
Justin Suwart, Business Manager – Armour and Protection, says “Bisalloy has been supplying highly specified defence material to key end-users in Turkey for several years. As our market there has grown, the needs of our customers has increased in both depth and complexity, and we quickly identified the requirement for ‘on the ground’ representation. Working with CRAS Solutions will enable Bisalloy to increase customer engagement, improve relationships, and importantly build Bisalloy’s growing reputation as a world-class defence supplier. Bisalloy is excited at the potential.”